Business Division

Degree:

Description:

Students who major in marketing will understand the roles and functions of marketing in modern society, as well as possess requisite conceptual and managerial skills for developing and implementing effective marketing strategies in multiple organizational settings.
Starting Fall 2009, students will have the option to add a sports marketing tack to their marketing major.

What types of students succeed in this program?

As future agents of change, marketing students are expected to function well in challenging environments, while dealing with multiple publics.
 

What can I do with this major or minor?

Generally, our students are well prepared for graduate work in marketing, as well as entry level managerial positions in varied industry settings. Career options include:

Account Representative
Credit/Loan Administrator
International Marketer
Advertising Executive
Customer Service Manager
Internet Marketing Specialist
Art Director
Development Officer
Inventory Control Specialist
Bank Officer
Direct Mail Specialist
Lobbyist
Brand Manager
Distribution Manager
Management Trainee
Buyer
District Sales Manager
Market Representative
Circulation Manager
Employment Agency Counselor
Market Research Interviewer
Claims Adjuster/Examiner
Financial Planner
Marketing Field Coordinator
Commercial Artist
Franchise Specialist
Marketing Planner
Comparison Shopper
Fund-raiser
Marketing Researcher
Consultant
Government Administrator
Media Buyer/Analyst
Consumer Affairs Specialist
Grant Writer
Merchandising Manager
Consumer Credit/Loan Officer
Import/Export Manager
Non-Profit Organization Manager
Copywriter
Inside Salesperson
Packaging Specialist
Credit Manager
Insurance Agent
Product Analyst
Product Manager
Sales Agent
Traffic Coordinator
Promotions Director
Sales Manager
Urban/Regional Planner
Property Manager
Specialty Advertising Distributor
Wholesale Salesperson
Public Relations Manager
Telecommunications Director
Television Shopping Channel Coordinator
Research Analyst
Telemarketing Representative
Retail Manager

What are some of internships or partnerships with this program?

Past and present marketing internships include positions in local businesses such as Alticor, Steelcase, National City Bank, Fifth-Third Bank and major faith-based establishments.

What is the future outlook with a degree in this area?

Services marketing remains the fastest growing sector in the U.S and global economy in recent times, and opportunities abound in future marketing careers for Cornerstone University’s marketing majors.

See admissions (prospective students) or career services (current students) for more information