Messages matter.

Broadcast Communication is such an exciting field, combining television and radio on-air performance with opportunities for on-screen acting, motivational speaking, talk show hosting, sportscasting, and more!

Think of the power in speaking to literally millions of people simultaneously. Imagine crafting the messages you'd like to communicate in creative new ways. Discover announcing, reporting news, sports and feature stories, interviewing fascinating people, reading from teleprompters, being yourself on-camera, and speaking out on important issues to audiences in the U.S. and around the world.

You'll gain confidence and poise to speak well on mic and on camera. You'll explore opportunities to record voice-over narration and character voices, to report on news and happenings around you, to draw out of people in an interview what they may never before have told anyone else. It's an amazing, challenging and rewarding field, just waiting for you to enter it!

Program Outcomes

As a graduate of the Broadcast Communication degree program, you will:

  • Improve your voice quality, speaking abilities, poise and professionalism.
  • Understand better how to communicate with audiences and deliver programming that can impact our culture.
  • Learn to plan and deliver radio, television and film performances.
  • Improve your confidence to pursue your dreams.
  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Arts
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    A bachelor's degree in communication prepares you for a range of career options and graduate programs.

    • Anchoring
    • Field reporting
    • Interviewing
    • On-air reporting
    • Sportscasting
    • Vlogging

    Relevant Classes

    A well-rounded list of liberal arts and major classes prepare you to excel as an innovative, character-driven professional. And trained advisers provide the personalized, strengths-focused guidance you need to thrive as a college student and complete your degree.

    Download a semester-by-semester class planning guide. This shows how you can finish your degree in four years.

  • Global Internships

    100% of our traditional undergraduate students complete an academic internship or practicum. More than a graduation requirement, this real-world experience helps you explore your calling and gain practical skills for career success.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • Calvary Church
    • Christ Memorial Church
    • Keys for Kids Ministries
    • Partners Worldwide
    • WOOD TV8

    Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • David's House Ministries
    • 91.3 WCSG
  • Job and Graduate School Placement Rate


    of our traditional undergraduate broadcast communication majors from the class of 2016 were working or enrolled in graduate school within six months of graduation.