Empathy matters.

Strengthen your skills in communication, sales management, brand awareness and advertising practices with a major in marketing from Cornerstone University. Our expert professors will prepare and mentor you both as a student and as a professional so you can implement strategic, results-oriented campaigns for clients in a variety of industries. Here, you'll become knowledgeable in consumer behavior, values and empathy while learning how to integrate faith into your work.

Because marketers need to ask ethical questions, professors take a holistic approach to vocational preparation. From course work in marketing research to project management, professors provide hands-on training to support your growth as a well-rounded individual and professional so you can approach the job market with confidence upon graduation.

The Business Division is accredited by the Accreditation Council for Business Schools and Programs.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    A bachelor's degree in marketing prepares you for a range of career options and graduate programs.

    • Marketing manager
    • Social media manager
    • Brand or product manager
    • Marketing research analyst
    • Digital marketing manager
    • Sales representative
    • Event planner

    Program Classes

    From personable faculty to one-on-one advising appointments, we have resources to support you in reaching your goals and being successful in your classes.

    See our sample degree plans for the list of classes you'll take as a business marketing major.

  • Global Internships

    All traditional undergraduate students complete an academic internship or practicum. This experience helps you explore your calling and gain practical career skills.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • American Red Cross of West Michigan
    • Blue Medora
    • Kids Hope USA
    • National Kidney Foundation of Michigan
    • Steelcase

    Business Student Outcomes


    of traditional undergraduate business students from the class of 2019 were working or enrolled in graduate school within six months of graduation.

    Importantly, our recent graduates also shared that they love their work. Of respondents, 88 percent reported a genuine interest in what they are doing.

  • Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • Steelcase, Inc.
    • Gilson Graphics
    • Integrity Business Solutions
    • Kellogg Company
    • Lighthouse Group, Inc.
    • Lake Michigan Credit Union
    • Meijer
    • Candescent Group