Empathy matters.

A major in marketing builds your understanding of consumer behavior, values and empathy. It strengthens your skills in communication, sales management, brand awareness and advertising practices. It prepares you to implement strategic, results-oriented campaigns for clients in a variety of industries. And it empowers you to excel as a Christ-centered influencer in the marketplace.

Because marketers need to ask ethical questions, professors take a holistic approach to vocational preparation by integrating biblical worldview applications in each class. From course work in marketing research to project management, professors provide hands-on training to support your growth as a well-rounded individual and professional. This prepares you to thrive in your faith and work.

Why Cornerstone University?

  • Expand your career options. Based on your vocational interests, take advantage of the opportunity to add a second major such as communication studies or mathematics to your four-year plan. This further increases your marketability as a young business professional.
  • Hear from Christ-centered, first-rate business executives. The Business Division hosts many on-campus events each semester. These allow you to network with potential mentors and stay up-to-date on developments in the business world.
  • Fast-track your career advancement. Marketing majors have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn a bachelor's and master's degree in as few as five years.
  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    A bachelor's degree in marketing prepares you for a range of career options and graduate programs.

    • Event planner
    • Marketing account manager
    • Marketing manager
    • Marketing research associate
    • Sales representative

    Program Classes

    From personable faculty to one-on-one advising appointments, we have resources to support you in reaching your goals and being successful in your classes.

    See our sample degree plans for the list of classes you'll take as a business marketing major.

  • Global Internships

    All traditional undergraduate students complete an academic internship or practicum. This experience helps you explore your calling and gain practical career skills.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • American Red Cross of West Michigan
    • Blue Medora
    • Kids Hope USA
    • National Kidney Foundation of Michigan
    • Steelcase

    Business Student Outcomes

    96%

    of traditional undergraduate business students from the class of 2018 were working or enrolled in graduate school within six months of graduation.

    Importantly, our recent graduates also shared that they love their work. Of respondents, 87 percent reported a genuine interest in what they are doing.

  • Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • Ada Bible Church
    • Gilson Graphics
    • Integrity Business Solutions
    • Kellogg Company
    • Lighthouse Group, Inc.
    • Neurocore Pro
    • Steelcase, Inc.

College Is About More Than a Degree

At Cornerstone, knowledge is about more than memorizing facts. Here, you will develop a deeper understanding of people, life and God. You will conquer challenges, grow in wisdom and make more memories than you can count.

For seven reasons on why a four-year, liberal arts Christian college is a great choice and wise investment, download our guide.

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