Consumer behavior matters.

A degree in Marketing at Cornerstone University gives students an understanding of what consumers value and strategically planning ways to meet their market's needs. With technology making brand awareness a key to success in a competitive field for businesses, Cornerstone equips students with the knowledge to understand their customers.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Quick Facts

    • Major Credit Hours: 57
    • Minor Credit Hours: 21
    • Career Opportunities:
      • Event planner
      • Marketing account manager
      • Sales representative
      • Marketing manager
      • Marketing research associate
    • Application Deadline: Rolling admission
      • Fall semester—August 15
      • Spring semester—January 1

    Degree Completion

    Download sample degree plans for a major in Marketing.

  • Internship Locations

    100% of Cornerstone University's traditional undergraduate students complete an internship experience.

    Marketing majors have received hands-on, professional training as interns with these organizations:

    • Blue Medora
    • Gilson Graphics
    • Kentwood Community Church
    • Kids Hope USA
    • Mercy Health Foundation
    • Thinkbox Creative

Major Courses and Catalog

In addition to completing the university's core curriculum, the Bachelor of Science in Marketing degree requires the following classes:

  • ACC-221 Accounting I (3 credit hours)
  • ACC-222 Accounting II (3 credit hours)
  • BUS-211 Business Statistics (3 credit hours)
  • BUS-213 Business Communications (3 credit hours)
  • BUS-361 Business Law (3 credit hours)
  • ECN-231 Macroeconomics (3 credit hours)
  • ECN-232 Microeconomics (3 credit hours)
  • FIN-341 Principles of Finance (3 credit hours)
  • MGT-231 Principles of Management (3 credit hours)
  • MGT-432 Capstone Seminar: Strategic Management (3 credit hours)
  • MKT-251 Principles of Marketing (3 credit hours)
  • MKT-350 Marketing Management (3 credit hours)
  • MKT-352 Marketing Research (3 credit hours)
  • MKT-353 Marketing Communications (3 credit hours)
  • MKT-380 Internship (3 credit hours)
  • MKT-452 Marketing Problems/Strategy (3 credit hours)
  • Program electives (9 credit hours)

For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.

Download Academic Catalog

Begin Your Admission Application

Take the next step toward joining Cornerstone University's thriving, student-focused community in Grand Rapids, Mich. Submit a free application for admission today.

Apply Now