The key to success.

A degree in Marketing at Cornerstone University gives students an understanding of what consumers value and strategically planning ways to meet their market's needs. With technology making brand awareness a key to success in a competitive field for businesses, Cornerstone equips students with the knowledge to understand their customers.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    • Event Planning
    • Marketing Account Manager
    • Sales Representative
    • Marketing Manager (For Profit or Non-Profit)
    • Marketing Research Associate

    Degree Completion

    Download sample degree plans for a major in Marketing.

  • Interesting Classes

    • Marketing Management
    • Marketing Problems and Strategies

    Internship Opportunities

    • Ada Bible Church
    • Amway
    • Fifth-Third Bank
    • Leigh's Fashions
    • Noah's Ark Rafting
    • RBC Ministries

Major Courses and Catalog

In addition to completion of the university's core curriculum, the Bachelor of Science in Marketing degree requires the following courses:

  • ACC-221 Accounting I (3 credit hours)
  • ACC-222 Accounting II (3 credit hours)
  • BUS-211 Business Statistics (3 credit hours)
  • BUS-213 Business Communications (3 credit hours)
  • BUS-361 Business Law (3 credit hours)
  • ECN-231 Macroeconomics (3 credit hours)
  • ECN-232 Microeconomics (3 credit hours)
  • FIN-341 Principles of Finance (3 credit hours)
  • MGT-231 Principles of Management (3 credit hours)
  • MGT-432 Capstone Seminar: Strategic Management (3 credit hours)
  • MKT-251 Principles of Marketing (3 credit hours)
  • MKT-350 Marketing Management (3 credit hours)
  • MKT-352 Marketing Research (3 credit hours)
  • MKT-353 Marketing Communications (3 credit hours)
  • MKT-380 Internship (3 credit hours)
  • MKT-452 Marketing Problems/Strategy (3 credit hours)
  • Choose three electives (9 credit hours)
    • BUS-317 International Business
    • MGT-215 Introduction to Sports Management
    • MGT-221 Introduction to Non-Profit Administration
    • MGT-336 Project Management
    • MGT-337 Entrepreneurship
    • MGT-361 Sports Media Relations & Event Management
    • MKT-355 Retailing
    • MKT-357 Consumer Behavior
    • MKT-358 Sales Management
    • MKT-359 International Marketing
    • MKT-362 Sports Marketing and Sales
    • PUB-361 Advertising Practices

For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.

Download Academic Catalog