Public relations is the process of communicating the message of an organization to customers, vendors, shareholders, and government departments. A degree in public relations prepares you to integrate theories and techniques of communication with practical business skills.
- School: Traditional Undergrad Academics
- Division: Communication & Media
- Degree Type: Bachelor of Science, Minor
- Format: Residential
- Location: Grand Rapids
- Major Credit Hours: 57
- Minor Credit Hours: 20
- Career Opportunities: Public relations professionals communicate internal messages to external audiences for leadership teams in churches, corporate offices and small non-profit organizations.
- Application Deadline: Rolling admission
- Fall semester—August 15
- Spring semester—January 1
Download a sample degree plan for Public Relations.
Major Courses and Catalog
In addition to successful completion of the university's core curriculum, the Bachelor of Science in Public Relations degree requires the following courses:
- COM-322 Advanced Public Speaking (3 credit hours)
- COM-369 Communication Research Methods (3 credit hours)
- COM-400 Capstone Seminar (3 credit hours)
- JRN-201 News Writing and Reporting (3 credit hours)
- JRN-261 News Practicum—Two semesters at 1 credit hour each (2 credit hours)
- JRN-401 Mass Media Ethics, History and Law (3 credit hours)
- MDA-213 Introduction to Graphic Design (3 credit hours)
- MKT-251 Marketing Principles (3 credit hours)
- PUB-161 Introduction to Public Relations (3 credit hours)
- PUB-262 Advertising Principles (3 credit hours)
- PUB-362 Public Relations Campaigns (3 credit hours)
- PUB-363 Media Relations (3 credit hours)
- PUB-365 Writing for Public Relations (3 credit hours)
- PUB-380 Internship (4 credit hours)
- Program electives (15 credit hours)
For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.