Networks matter.

Public relations is the process of communicating the message of an organization to customers, vendors, shareholders, and government departments. A degree in public relations prepares you to integrate theories and techniques of communication with practical business skills.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Quick Facts

    • Major Credit Hours: 57
    • Minor Credit Hours: 20
    • Career Opportunities: Public relations professionals communicate internal messages to external audiences for leadership teams in churches, corporate offices and small non-profit organizations.
    • Application Deadline: Rolling admission
      • Fall semester—August 15
      • Spring semester—January 1

    Degree Completion

    Download a sample degree plan for Public Relations.

Major Courses and Catalog

In addition to completing the university's core curriculum, the Bachelor of Science in Public Relations degree requires the following classes:

  • COM-322 Advanced Public Speaking (3 credit hours)
  • COM-369 Communication Research Methods (3 credit hours)
  • COM-400 Capstone Seminar (3 credit hours)
  • JRN-201 News Writing and Reporting (3 credit hours)
  • JRN-261 News Practicum—Two semesters at 1 credit hour each (2 credit hours)
  • JRN-401 Mass Media Ethics, History and Law (3 credit hours)
  • MDA-213 Introduction to Graphic Design (3 credit hours)
  • MKT-251 Marketing Principles (3 credit hours)
  • PUB-161 Introduction to Public Relations (3 credit hours)
  • PUB-262 Advertising Principles (3 credit hours)
  • PUB-362 Public Relations Campaigns (3 credit hours)
  • PUB-363 Media Relations (3 credit hours)
  • PUB-365 Writing for Public Relations (3 credit hours)
  • PUB-380 Internship (4 credit hours)
  • Program electives (15 credit hours)

For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.

Download Academic Catalog

Begin Your Admission Application

Take the next step toward joining Cornerstone University's thriving, student-focused community in Grand Rapids, Mich. Submit a free application for admission today.

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