Public relations is the process of communicating the message of an organization to customers, vendors, shareholders, and government departments. A degree in public relations prepares you to integrate theories and techniques of communication with practical business skills.
- School: Traditional Undergrad Academics
- Division: Communication & Media
- Degree Type: Bachelor of Science, Minor
- Format: Residential
- Location: Grand Rapids
- Major Credit Hours: 57
- Minor Credit Hours: 20
- Career Opportunities: Public relations professionals communicate internal messages to external audiences for leadership teams in churches, corporate offices and small non-profit organizations.
- Application Deadline: Rolling admission
- Fall semester—August 15
- Spring semester—January 1
Download a sample degree plan for Public Relations.
Major Courses and Catalog
In addition to completing the university's core curriculum, the Bachelor of Science in Public Relations degree requires the following classes:
- COM-322 Advanced Public Speaking (3 credit hours)
- COM-369 Communication Research Methods (3 credit hours)
- COM-400 Capstone Seminar (3 credit hours)
- JRN-201 News Writing and Reporting (3 credit hours)
- JRN-261 News Practicum—Two semesters at 1 credit hour each (2 credit hours)
- JRN-401 Mass Media Ethics, History and Law (3 credit hours)
- MDA-213 Introduction to Graphic Design (3 credit hours)
- MKT-251 Marketing Principles (3 credit hours)
- PUB-161 Introduction to Public Relations (3 credit hours)
- PUB-262 Advertising Principles (3 credit hours)
- PUB-362 Public Relations Campaigns (3 credit hours)
- PUB-363 Media Relations (3 credit hours)
- PUB-365 Writing for Public Relations (3 credit hours)
- PUB-380 Internship (4 credit hours)
- Program electives (15 credit hours)
For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.