Networks matter.

Public relations is the process of communicating the message of an organization to customers, vendors, shareholders, and government departments. A degree in public relations prepares you to integrate theories and techniques of communication with practical business skills.

Download Division Catalog

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Science
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    Professionals in public relations translate messages to external audiences for leadership teams in the following venues:

    • Churches
    • Corporate Offices
    • Small Non-Profit Organizations

    Degree Completion

    Download a sample degree plan for Public Relations.

  • Requirements for Minor

    • Complete required courses (20 credit hours)
      • JRN-201 News Writing and Reporting
      • JRN-261 News Practicum (two semesters at 1 credit hours each)
      • MDA-213 Introduction to Graphic Design
      • MKT-251 Marketing Principles
      • PUB-161 Introduction to Public Relations
      • PUB-262 Advertising Principles
      • PUB-363 Media Relations