Influence matters.

Our world needs Christ-centered influencers, professionals and business leaders. A major in sport management prepares you for entry-level positions in sports-related organizations or further education.

Qualities for Career Success

Cornerstone University's academic programs reflect our commitment to develop your knowledge, skills and attitudes in five distinct yet interconnected areas: specialized knowledge, applied knowledge and collaborative learning, intellectual skills, civic and global learning and biblical worldview integration.

This means that successful completion of our Bachelor of Science in Sport Management degree program equips you to:

  • Demonstrate foundational sports event management, leadership and legal knowledge necessary for success in sports management professions.
    • Demonstrate knowledge of the various skills, roles and functions of sport managers.
    • Explain legal concepts, basic risk management issues and governing bodies as they relate to the sport workplace.
    • Explain concepts of morality and theories of ethics as they apply to sport.
  • Demonstrate interpretive, interactive and innovative sports and sports event management competencies necessary to enable individuals and organizations to strategically compete in the sports and sports event industry.
    • Demonstrate proficiency in sport event planning/management.
    • Apply and evaluate principles of interpersonal communication, mass communications and public relations as they are related to sport organizations.
    • Apply fundamental marketing concepts to the sport industry, and the unique aspects of sport, consumer and sport product markets.
  • Understand the domestic and international marketplace from internal, external and Christian worldview perspectives including: market roles and realities, legal and regulatory environment, economic theory and forces, financial influences and outcomes, management strategies, price system/consumer behavior, supply/demand, domestic and international regulation/marketplace, management (four functions), marketing in contemporary society and financial/accounting statements.
  • Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data), effective business communication methodology (oral, written and other industry-specific), business plan artifacts (financial, etc.), marketing strategy (five Ps), teamwork, leadership and innovation/entrepreneurship.
  • Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
  • Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
  • Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.