Messages matter.

Strategic Communication is a rapidly-growing field, combining the enjoyment of interpersonal, group and public speaking with the thoughtful, significant activity of representing a company, non-profit organization, or ministry with their various audiences in mind!

You'll learn how to sharpen your abilities to make ideas "stick" and to convey meaning with stories and influence. You’ll discover new ways to communicate messages and influence public opinion. You'll find tools to solve problems and resolve conflicts between people in positive, life-giving ways.

New jobs are opening up in businesses, churches, ministries, and other non-profit organizations, with speaking skills in high demand. The ability to communicate well with people is a highly-prized skill in the world today. By the time you graduate, you will be equipped for a wide variety of interesting jobs!

Program Outcomes

A degree in Strategic Communication will prepare you to:

  • Improve your abilities to speak comfortably and powerfully in public speeches, business presentations, group projects, and one-on-one.
  • Understand better how to harness the power of the tongue to impact our culture.
  • Learn to plan campaigns and promotions.
  • Improve your confidence to pursue your dreams.
  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Arts
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    A bachelor's degree in communication prepares you for a range of career options and graduate programs.

    • Advertising
    • Advocacy
    • Law
    • Marketing
    • Political lobbying
    • Public relations
    • Social media
    • Teaching

    Program Classes

    From personable faculty to one-on-one advising appointments, we have resources to support you in reaching your goals and being successful in your classes.

    See our sample degree plan for the list of classes you'll take as a communication major with a strategic communication concentration.

  • Global Internships

    All traditional undergraduate students complete an academic internship or practicum. This experience helps you explore your calling and gain practical career skills.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • Access of West Michigan
    • Grand Rapids Symphony
    • Kent County Parks Foundation
    • Women At Risk, International
    • WOOD TV8

    Communication and Music Student Outcomes


    of traditional undergraduate Communication, Media and Music Division students from the class of 2018 were working or enrolled in graduate school within six months of graduation.

    Importantly, our recent graduates also shared that they love their work. Of respondents, 84 percent reported a genuine interest in what they are doing.

  • Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • Ada Bible Church
    • Bethany Christian Services
    • The Care Team Healthcare Services
    • Compass College of Cinematic Arts
    • ITS Partners
    • Zondervan

College Is About More Than a Degree

At Cornerstone, knowledge is about more than memorizing facts. Here, you will develop a deeper understanding of people, life and God. You will conquer challenges, grow in wisdom and make more memories than you can count.

For seven reasons on why a four-year, liberal arts Christian college is a great choice and wise investment, download our guide.

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