Messages matter.

Strategic Communication is a rapidly-growing field, combining the enjoyment of interpersonal, group and public speaking with the thoughtful, significant activity of representing a company, non-profit organization, or ministry with their various audiences in mind!

You'll learn how to sharpen your abilities to make ideas "stick" and to convey meaning with stories and influence. You’ll discover new ways to communicate messages and influence public opinion. You'll find tools to solve problems and resolve conflicts between people in positive, life-giving ways.

New jobs are opening up in businesses, churches, ministries, and other non-profit organizations, with speaking skills in high demand. The ability to communicate well with people is a highly-prized skill in the world today. By the time you graduate, you will be equipped for a wide variety of interesting jobs!

Program Outcomes

A degree in Strategic Communication will prepare you to:

  • Improve your abilities to speak comfortably and powerfully in public speeches, business presentations, group projects, and one-on-one.
  • Understand better how to harness the power of the tongue to impact our culture.
  • Learn to plan campaigns and promotions.
  • Improve your confidence to pursue your dreams.
  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Arts
    • Format: Residential
    • Location: Grand Rapids
  • Career Options

    You'll gain confidence and poise to represent yourself well and to share ideas in a wide variety of job possibilities:

    • Marketing
    • Public relations
    • Advertising
    • Teaching
    • Law
    • Advocacy
    • Political lobbying
    • Social Media

    Relevant Classes

    A well-rounded list of liberal arts and major classes prepare you to excel as an innovative, character-driven professional. And trained advisers provide the personalized, strengths-focused guidance you need to thrive as a college student and complete your degree.

    Download a semester-by-semester class planning guide. This shows how you can finish your degree in four years.

  • Real-World Experience

    Here, 100% of traditional undergraduate students complete an academic internship or practicum. More than a graduation requirement, this hands-on opportunity helps you explore your vocation and gain the practical experience necessary for career success.

    With support from campus resources such as the Center for Career & Life Calling, our students have landed internships at organizations such as:

    • Access of West Michigan
    • Grand Rapids Symphony
    • Kent County Parks Foundation
    • Women At Risk, International
    • WOOD TV8

    Marketable Expertise

    Cornerstone graduates are influencers in their work, neighborhoods and world for Christ. You can find them building lives that matter in West Michigan and countries around the world.

    Because of their broad knowledge base, major-specific skills and servant leadership qualities, they've contributed value to teams at:

    • Ada Bible Church
    • Bethany Global
    • Compass College of Cinematic Arts
    • Zondervan