Messages matter.

Strategic Communication is a rapidly-growing field, combining the enjoyment of interpersonal, group and public speaking with the thoughtful, significant activity of representing a company, non-profit organization, or ministry with their various audiences in mind!

You'll learn how to sharpen your abilities to make ideas "stick" and to convey meaning with stories and influence. You’ll discover new ways to communicate messages and influence public opinion. You'll find tools to solve problems and resolve conflicts between people in positive, life-giving ways.

New jobs are opening up in businesses, churches, ministries, and other non-profit organizations, with speaking skills in high demand. The ability to communicate well with people is a highly-prized skill in the world today. By the time you graduate, you will be equipped for a wide variety of interesting jobs!

Program Outcomes

A degree in Strategic Communication will prepare you to:

  • Improve your abilities to speak comfortably and powerfully in public speeches, business presentations, group projects, and one-on-one.
  • Understand better how to harness the power of the tongue to impact our culture.
  • Learn to plan campaigns and promotions.
  • Improve your confidence to pursue your dreams.
  • Overview

    • School: Traditional Undergrad Academics
    • Division: Communication & Media
    • Degree Type: Bachelor of Arts
    • Format: Residential
    • Location: Grand Rapids
  • Career Opportunities

    A bachelor's degree in communication prepares you for a range of career options and graduate programs.

    • Advertising
    • Advocacy
    • Law
    • Marketing
    • Political lobbying
    • Public relations
    • Social media
    • Teaching

    Relevant Classes

    A well-rounded list of liberal arts and major classes prepare you to excel as an innovative, character-driven professional. And trained advisers provide the personalized, strengths-focused guidance you need to thrive as a college student and complete your degree.

    Download a semester-by-semester class planning guide. This shows how you can finish your degree in four years.

  • Global Internships

    100% of our traditional undergraduate students complete an academic internship or practicum. More than a graduation requirement, this real-world experience helps you explore your calling and gain practical skills for career success.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • Access of West Michigan
    • Grand Rapids Symphony
    • Kent County Parks Foundation
    • Women At Risk, International
    • WOOD TV8

    Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • Ada Bible Church
    • Bethany Christian Services
    • Compass College of Cinematic Arts
    • ITS Partners
    • Zondervan
  • Job Placement Rate


    of our traditional undergraduate strategic communication graduates from the class of 2016 were working within six months of graduation.