Influence matters.

Our world needs Christ-centered influencers, professionals and communicators. A concentration in strategic communication prepares you to effectively design, deliver, interpret, analyze and evaluate messages in a variety of contexts (e.g., interpersonal relationships, small groups, organizations, mediated formats) with a variety of goals, and to do so in a manner consistent with our Christian calling to be responsible symbolic stewards and to influence the world for Christ through communication.

Qualities for Career Success

Cornerstone University's academic programs reflect our commitment to develop your knowledge, skills and attitudes in five distinct yet interconnected areas: specialized knowledge, applied knowledge and collaborative learning, intellectual skills, civic and global learning and biblical worldview integration.

This means that successful completion of our Bachelor of Arts in Communication degree program equips you to:

  • Analyze a variety of communication situations and identify the components using theories, perspectives, principles and concepts specific to the communication discipline.
    • Explain major theories and concepts of the communication discipline, including, but not limited to, those in the areas of interpersonal communication, group communication, organizational communication, intercultural communication, mediated communication and public relations.
    • Identify multiple features of the participants (including self), context and modality in a given communication situation and the effects those features could/did have on communication.
    • Articulate the characteristics and behaviors exhibited by an effective communicator in a variety of communication contexts.
  • Create messages that effectively represent an organization, individual or other entity, and that enable that entity to achieve strategic goals, outcomes and objectives.
    • Identify, locate and use information on goals, audience, purpose and context to design appropriate, effective and strategic messages, especially in the context of representation of an organization or other entity.
    • Choose and utilize language, nonverbal symbols and modality to deliver effective, appropriate and strategic messages that address a variety of organizational/individual goals and objectives.
    • Identify communication problems and suggest and/or implement appropriate adjustments.
    • Create and implement plans and/or campaigns that utilize multiple messages in a variety of modalities to effectively address a problem or opportunity.
  • Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
  • Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
  • Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.