At Cornerstone University, you’ll get the full college experience with a Christ-centered worldview. Learn more about the undergraduate experience below.
Persevere in what you know you’re capable of. Our programs for adults provide a creative approach to learning anchored in Christ-centered virtues as you follow your unwavering purpose.
Go further as an influencer in your work and community. Our graduate programs prepare you to open new doors as you reach your God-given potential.
At Grand Rapids Theological Seminary, we're dedicated to learning, serving and leading through rigorous scholarship and a humble approach to Scripture.
Our world needs business professionals who live lives marked by uncompromising Christlike values, dedication and compassion. At Cornerstone University, a major in business marketing prepares students for contemporary marketing positions in industry, government and non-governmental organizations (NGOs).
The business marketing program reflects our commitment to developing students’ knowledge, skills and attitudes in five distinct yet interconnected areas: specialized knowledge; applied knowledge and collaborative learning; intellectual skills; civic and global learning; and biblical worldview integration.
Demonstrate knowledge of and proficiency in the terminology, theories, concepts, practices and skills specific to the field of marketing.
Exhibit competency in demonstrating both reasoning and analytical skills in determining optimal outcomes in contemporary marketing situations.
Understand the domestic and international marketplace from internal, external and Christian worldview perspectives including market roles and realities, legal and regulatory environment, economic theory and forces, financial influences and outcomes, management strategies, price system/consumer behavior, supply/demand, domestic and international regulation/marketplace, management (four functions), marketing in contemporary society and financial/accounting statements.
Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data), effective business communication methodology (oral, written and other industry-specific), business plan artifacts (financial, etc.), marketing strategy (five Ps), teamwork, leadership and innovation/entrepreneurship.
Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.
Paige Bauer (’19)
I had an incredible experience with professors who truly care about me as a student and more importantly as a person. More times than I can count, I was blessed by the time and extra steps professors took to invest in me.
Our Business Division is home to a vast array of programs. Take a look at some other programs related to business marketing.