Understand the international marketplace from internal, external and Christian worldview perspectives, including market roles and realities; economic theory and forces; management strategies; price system/consumer behavior; supply/demand; domestic and international regulation/marketplace; management (four functions); marketing in contemporary society; and financial/accounting statements.

• Demonstrate an understanding of the international economic environment.
• Demonstrate an understanding of the international business environment.
• Demonstrate an understanding of international marketing practices.
• Demonstrate an understanding of the complexities of business management practices.

Demonstrate ethical leadership and proficiency in analyzing, organizing and executing international business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data); effective business communication methodology (oral, written and other industry-specific); business plan artifacts (financial, etc.); marketing strategy (five Ps); teamwork; leadership; and innovation/entrepreneurship.

• Demonstrate the ability to research and analyze international business issues.
• Communicate the results of research and analysis effectively.
• Demonstrate the ability to create an international business strategy.
• Demonstrate the ability to create an international marketing strategy.
• Demonstrate the ability to work with others in a team to accomplish goals and objectives.

Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.

Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.

Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.