By definition, social media is a form of web-based communication in which people, companies, and brands can engage in conversation. As an institution, Cornerstone University recognizes the value of engaging in conversations as a means to interact on the topics relevant to our institution, students, community and constituents as well as build the reputation of our institution.
To help you build a positive and professional social media presence—whether on behalf of CU or for yourself—the following guidelines have been established using industry best practices as well as recommendations from other higher education institutions. The guidelines apply to the use of social media as part of your work responsibilities ("institutional accounts") and/or your personal online activities ("personal accounts") which may reasonably leave the impression that you are officially representing the university.
You should always be cognizant of current university policies and guidelines including the university's branding guidelines, the Information Technology Reliable Usage Policy, the Cornerstone Confession and employee or faculty handbook.
General Social Media Guidelines
- Be the mission. You are an ambassador of CU online and offline, in your professional role as well as your personal. Just as you do in face-to-face conversations, interact with others in ways that positively reflect our mission and adhere to the CU Code of Conduct.
- Be transparent. Who you are—name, title and affiliation with CU—should be clear.
- Be respectful. Seek first to contribute meaningful, respectful comments. Any material presented on social media networks should represent the University as accurately and honestly as possible. Always think twice before you post, especially when discussing something that is of a sensitive nature.
- Add value. You have tremendous knowledge and perspectives to share, so focus on these when joining or starting a social media conversation. Stay positive and on subject.
In the process of creating these guidelines, the team reviewed many sources to help craft the most relevant direction for using social media as an institution and personally. To learn more about best practices or see what others are doing, check out these links: