Influence matters.

Our world needs Christ-centered influencers, professionals and communicators. A concentration in broadcast communication prepares you to effectively design, deliver, interpret, analyze and evaluate messages in a variety of contexts (e.g., interpersonal relationships, small groups, organizations, mediated formats) with a variety of goals, and to do so in a manner consistent with our Christian calling to be responsible symbolic stewards and to influence the world for Christ through communication.

Qualities for Career Success

Cornerstone University's academic programs reflect our commitment to develop your knowledge, skills and attitudes in five distinct yet interconnected areas: specialized knowledge, applied knowledge and collaborative learning, intellectual skills, civic and global learning and biblical worldview integration.

This means that successful completion of our Bachelor of Arts in Communication degree program equips you to:

  • Analyze a variety of communication situations and identify the components using theories, perspectives, principles and concepts specific to the communication discipline.
    • Explain major theories and concepts of the communication discipline, including, but not limited to, those in the areas of interpersonal communication, group communication, organizational communication, intercultural communication and mediated communication.
    • Identify multiple features of the participants (including self), context and modality in a given communication situation and the effects those features could/did have on communication.
    • Articulate the characteristics and behaviors exhibited by an effective communicator in a variety of communication contexts.
  • Create effective and appropriate messages that are delivered to large audiences through multiple modalities.
    • Identify, locate and use information on goals, audience, purpose and context to design appropriate and effective messages, especially in the context of communication situations in which one communicator serves as the primary source of messages delivered to a large audience.
    • Choose and utilize language, nonverbal symbols and modality to deliver effective and appropriate messages in a variety of situations, but especially in the context of communication situations in which one communicator serves as the primary source of messages delivered to a large audience.
    • Identify communication problems and suggests and/or implements appropriate adjustments.
    • Create communication content reflecting a working understanding of the basic principles of audio, video (including shooting and editing), lighting, speaking and writing for dissemination through mediated channels.
  • Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
  • Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
  • Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.