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Sport Management
Our world needs business professionals who live lives marked by uncompromising Christlike values, dedication and compassion. At Cornerstone University, a major in sport management prepares students for graduate education or positions requiring business, leadership and analytical skills.
Program Learning Outcomes
The sport management program reflects our commitment to developing students’ knowledge, skills and attitudes in five distinct yet interconnected areas: specialized knowledge; applied knowledge and collaborative learning; intellectual skills; civic and global learning; and biblical worldview integration.
01
Specialized Knowledge
Demonstrate foundational sport event management, leadership and legal knowledge necessary for success in sport management professions.
- Demonstrate knowledge of the various skills, roles and functions of sport managers.
- Explain legal concepts, basic risk management issues and governing bodies as they relate to the sport workplace.
- Explain concepts of morality and theories of ethics as they apply to sport.
Demonstrate interpretive, interactive and innovative sports and sports event management competencies necessary to enable individuals and organizations to strategically compete in the sports and sports event industry.
- Demonstrate proficiency in sport event planning/management.
- Apply and evaluate principles of interpersonal communication, mass communications and public relations as they are related to sport organizations.
- Apply fundamental marketing concepts to the sport industry and the unique aspects of sport, consumer and sport product markets.
02
Applied Knowledge and Collaborative Learning
Understand the domestic and international marketplace from internal, external and Christian worldview perspectives, including market roles and realities; legal and regulatory environment; economic theory and forces; financial influences and outcomes; management strategies; price system/consumer behavior; supply/demand; domestic and international regulation/marketplace; management (four functions); marketing in contemporary society; and financial/accounting statements.
Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data); effective business communication methodology (oral, written and other industry-specific); business plan artifacts (financial, etc.); marketing strategy (five Ps); teamwork; leadership; and innovation/entrepreneurship.
03
Intellectual Skills
Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
04
Civic and Global Learning
Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
05
Biblical Worldview Integration
Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.
Marteshia Adams (’18)At Cornerstone, you not only learn practical skills in your field of study, but you learn to incorporate your faith in every aspect of everything you do. I can’t think of anything that is better than that.
Related Programs
Our Business Division at Cornerstone has degree paths available for any student with an interest in business. Take a look at some of the other programs we have available.
