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Student Experience

Cornerstone is one of America's best online colleges according to Newsweek

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Sport Management Hero Male student sitting in bleachers while holding a notebook at Cornerstone University Male student sitting in bleachers while holding a notebook at Cornerstone University

Bachelor of Science in
Sport Management

On-Campus

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Wall Street Journal ranks Cornerstone University as one of America's best colleges 2026.

ACBSP
Transfer Friendly
Transfer up to 75% of your program credits

Lead in Sports with a Sport Management Bachelor’s Degree

Turn your passion for sports into an inspiring career. At Cornerstone University, our accredited Bachelor of Science in Sport Management prepares you to excel in the fast-paced world of athletics. Whether you pursue working with intercollegiate teams, professional sports organizations, managing community-based programs or sporting events, this program equips you to lead with industry-ready skills. Gain practical experience while developing expertise in business, marketing, finance, and leadership — all grounded in a biblical worldview. More than just learning how to manage operations or promote events, you’ll be equipped to lead with integrity, inspire others, and build meaningful connections in the sports industry.

Develop Market-Ready Capabilities for Sport Management Degree Professionals

Gain highly sought-after skills acquired through Cornerstone’s 120-credit-hour career-focused sport management curriculum:

Leadership and Decision-Making – Inspire teams, manage staff, and make strategic decisions in fast-paced environments.

Marketing and Promotion – Develop and execute marketing campaigns for teams, athletes, and events across various platforms, including social media.

Event Management – Plan, organize, and manage logistics, ticketing and venue operations for sporting events.

Financial Management – Expertise in budgeting, revenue generation, securing sponsorship deals and conducting financial analysis for sports organizations.

Communication Skills – Engaging with athletes, coaches, sponsors, media and stakeholders through clear verbal and written communication.

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Negotiation and Conflict Resolution – Negotiate contracts, manage disputes, and resolve issues with stakeholders.

Analytical Skills – Analyze data, evaluate performance, identify trends and make data-driven decisions.

Sports Law Knowledge – Become knowledgeable in sports contracts, industry regulations and compliance requirements.

Morally Grounded Ethical Decision-Making – Use data-driven strategies that are guided by Christ-centered integrity, transparency and ethical responsibility for long-term influence.

Courses

Cornerstone is ready to help you excel in your chosen field. The information below reflects just a few of the general education and industry-focused courses you will experience to achieve your degree.

Featured Courses

MKT-232: Personal Branding Strategies

Gain tools to build a strong personal brand and leverage name, image, and likeness (NIL) opportunities. Through marketing strategies, practical applications, and a Christ-centered approach, students will develop essential skills, complete an internship, and earn two NIL certifications through Stukent.

MGT-322: Sport Facility Management & Design

Learn best practices in the planning, design, and management of sports facilities, with a focus on operations, event management, safety, and creating accessible spaces.

FIN-341: Principles of Finance

Study the frameworks guiding financial decision-making. Explore the role of the financial manager in capital budgeting, investing, and financing.

BUS-361: Business Law

Study the legal process, negligence, wills, trusts, estates, property law, contracts, negotiable instruments, bank deposits, secured transactions, bankruptcy, business enterprises, administrative law, agency, and employment law. Apply legal concepts to business practice with attention to biblical principles.

MGT-361: Sport Media Relations & Event Mgt

Develop and apply media relations and event management from concept to completion through experiential learning with existing sports partners.

MKT-362: Sport Marketing and Sales

Examine sport marketing strategies and their link to organizational planning. Learn to analyze local markets, design sales programs and incentives, and gain practical field experience.

MGT-364: Sport in Society

Explore the intersection of sports and society and discuss how social challenges from a Christ-centered perspective can shape cultural engagement and personal character.

View all of the courses for your academic program.

Academic Catalog

General Education

The Cornerstone Core™ Statement

The Cornerstone Core offers a groundbreaking general education unlike any other college or university in America. Faith, civic understanding and career preparation are fully integrated into one coherent formation. Developed by our renowned Christian worldview scholars, this focused 33-credit-hour curriculum develops both depth of character and clarity of thinking. The Cornerstone Core new general education curriculum is an antidote to the rising popularity of relativism, skepticism, doubt and moral ambiguity. Graduates are prepared to succeed in their professions and strengthen the institutions and communities they serve as Biblically grounded moral leaders to influence the world for Jesus Christ.

Students in every major study three areas:

The Beauty of Christianity

Examine the beauty of God, the Gospel, and the core doctrines of the Christian faith. Discover the coherence of a worldview rooted in God’s truth through Scripture applied today —- shaping character, conviction, and spiritual depth. We believe that beauty is more important than arguments and these courses will introduce students to the grandeur and beauty of Jesus and His creation and our place in the redemptive work of Jesus.

The Wisdom of the American Experience

Engage with Cornerstone’s Great Works Canon of the American Experience, by exploring the original speeches, sermons and foundational texts that shaped the American Republic, wrestling with enduring questions of liberty, order, duty and self-government. Graduates will learn what it means to be Christian citizens who are dutiful, wise, and formed with character to influence themselves, their families, and our nation.

Marketplace Intelligence

Develop analytical reasoning, scientific thinking, ethical utilization of artificial intelligence, commitment to free market economics, ethical clarity, and truthful and effective communication strategies to create solutions to complex challenges and serve society and humanity with excellence. Graduates will be able to consider and discern what is true, beautiful and good.

Learn more about the Cornerstone Core.

Learn More

Influential Careers with a Bachelor of Science in Sport Management Degree

  • Event Coordinator
  • Marketing Assistant
  • Public Relations Specialist
  • Facility Operations Coordinator
  • Community Relations Coordinator
  • Sales Associate (Ticketing and Sponsorship)
  • Team Manager
  • Athletic Department Assistant
  • Social Media Coordinator
  • Sales Agent
  • Sports Agent
  • Sports Agency Assistant
  • Recreation Program Leader

Tuition

On-Campus

$22,000 per year

Generous scholarship and payment options available.
Review information about student fees and housing packages on our Tuition & Fees page.

ScholarshipsFile the FAFSA

Your Degree Starts Here

Start your degree at one of the most affordable Christian universities in the region. An admissions counselor is ready to help you begin the enrollment process.

  1. Apply — our application is free.
  2. Set goals — your admissions counselor is here to guide you.
  3. Maximize your credits — you could transfer in up to 75% of your degree credits.
  4. Discover affordability — scholarships and grants are available for qualified students.

Cornerstone provided me with the groundwork necessary for a career in terms of knowledge and classroom experience, but most importantly prepared me relationally through the countless relationships I have been able to build with friends, professors, coworkers, and more.

—Levi H.

Cornerstone has helped prepare me for my career by showing me that there are many ways to showcase my faith in my work.

—Kiernan S.

Throughout every course at Cornerstone University professors are highly educated in their field focus, but also in the foundations of being Christlike. Through out every semester my professors did an incredible job of combining both the curriculum needed to be successful in their class, along with thinking on how it could apply to our walk with Christ.

—Lydia B.

Cornerstone University

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

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