The marketing program reflects our commitment to developing students’ knowledge, skills and attitudes in five distinct yet interconnected areas.
Demonstrate knowledge of and proficiency in the terminology, theories, concepts, practices and skills specific to the field of marketing.
Exhibit competency in demonstrating both reasoning and analytical skills in determining optimal outcomes in contemporary marketing situations.
Applied Knowledge and Collaborative Learning
Understand the domestic and international marketplace from internal, external and Christian worldview perspectives including market roles and realities, legal and regulatory environment, economic theory and forces, financial influences and outcomes, management strategies, price system/consumer behavior, supply/demand, domestic and international regulation/marketplace, management (four functions), marketing in contemporary society and financial/accounting statements.
Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data), effective business communication methodology (oral, written and other industry-specific), business plan artifacts (financial, etc.), marketing strategy (five Ps), teamwork, leadership and innovation/entrepreneurship.
Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
Civic and Global Learning
Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
Biblical Worldview Integration
Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.