At the heart of marketing is strategy. How does a business create, promote and sell a product that solves a problem for a consumer? Marketing is an active component of every business and is especially vital for entrepreneurs who solve consumer problems with the products they create. Effective marketers in the 21st century need a holistic understanding of how to make that possible and reach audiences and customers around the world.
At Cornerstone University, we take a multifaceted approach to your marketing degree. In addition, you will also build your faith and come to understand the ethics of stewarding your resources as a marketer. Here, you’ll learn that marketing is more than sales and advertising—it’s a journey that provides people with what they need. You will graduate with a comprehensive understanding of marketing that will drive your career forward, from understanding the buyer’s journey and marketing research to creating customers who are loyal to your brand.
As a marketing major, you will be cultivated by inspiring professors who have experience in marketing. They’ll take your learning outside the classroom and challenge you to apply what you’ve learned to real-world scenarios and internships. You’ll become a resilient contender in your field, whether you are drawn to the creative, the strategic or the analytical aspect of marketing.
As an influencer for Christ in marketing, you will lead with integrity and purpose no matter where your calling takes you. Equipped with knowledge in project management, brand awareness and content creation, you will graduate prepared to take on the challenges you’ll face in marketing. By using your God-given skills, you can build and collaborate with teams and thrive together.
Every business needs good marketers. At Cornerstone, we’re in the business of cultivating tomorrow’s business leaders. Take a look at a few of the opportunities available to our graduates.
As a student at Cornerstone University, you’ll be challenged to take on an internship in your field of study as part of your program. Take a look at some of our local business partners who help you gain critical experience.
Cornerstone marketing majors have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.
Of our 2019 marketing graduates were employed within six months of graduation.
Of students participate in internship or practicum experiences.
A degree in marketing from Cornerstone helps you see the big picture—where marketing has been and where it’s going. And you’ll learn this by actively participating in it—by interning in downtown Grand Rapids, traveling to international businesses and interacting with seasoned professionals.
CU is dedicated to continuously improving our academic programs to provide you with the skills needed to reach your career goals. Signifying this, our bachelor’s and master’s business programs are accredited by the Accreditation Council for Business Schools and Programs.
James Hanisch (’22)I chose Cornerstone because the culture surrounding academics and faith really resonated with me. I saw how important community was and how invested everyone was, from students to faculty and staff, and wanted to be a part of it.
CU professors are devoted to the success of our students. Select a faculty member to learn more about their campus involvement, research interests and teaching responsibilities.
Our Business Division is home to a vast array of programs. Take a look at some other programs related to business marketing.
