Direction matters.

Cornerstone University's sport management program combines a love for athletics with business management skills. By deepening your understanding of trends and patterns in the culture of sport, you will learn how to be a forward-thinking and adaptable leader. You will be prepared to manage event planning processes, coordinate entertainment programming and conduct media relations. Upon graduation, you will have the tools and knowledge to succeed as a business leader or talent manager in a diverse field.

Here, you can expect to learn how to lead and manage people. We intentionally limit class sizes because we value relational learning. This means you'll receive more in-class attention from professors who are committed to seeing you thrive in your faith and work.

The Business Division is accredited by the Accreditation Council for Business Schools and Programs.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Program Classes

    From personable faculty to one-on-one advising appointments, we have resources to support you in reaching your goals and being successful in your classes.

    See our sample degree plans for the list of classes you'll take as a sport management major.

    Global Internships

    All traditional undergraduate students complete an academic internship or practicum. This experience helps you explore your calling and gain practical career skills.

    With guidance from the Center for Career & Life Calling, our students land internships at trusted businesses and nonprofits around the world.

    • Detroit Pistons
    • Forest Hills Central High School
    • Grand Rapids Football Club
    • Midwest United Soccer Club
    • West Michigan Sports Commission
  • Business Student Outcomes


    of traditional undergraduate business students from the class of 2019 were working or enrolled in graduate school within six months of graduation.

    Importantly, our recent graduates also shared that they love their work. Of respondents, 88 percent reported a genuine interest in what they are doing.

    Job Outcomes

    Cornerstone alumni are tireless in their passion to influence our world for Christ as servant leaders. You can find CU graduates building lives that matter at workplaces based in West Michigan and beyond.

    • Detroit Tigers
    • Grand Rapids Griffins
    • Neurocore Pro
    • Orange Tree Golf Club
    • South Carolina Football Hall of Fame
    • Triple-A Baseball
    • West Michigan Whitecaps