As a sport management major, you have two passions—athletics and business. When you put them together and integrate your faith, you build a future dedicated to promoting and managing athletic teams and events.
The sport management program at Cornerstone University will prepare you to be a tenacious leader in athletics. As someone who manages facilities, teams and players, you will be a crucial part of sport business. By cultivating your business strategies and your understanding of sport management, your education will equip you to lead faithfully and fearlessly in this diverse career field.
Our graduates end up at athletic facilities all across the country, managing teams, media relations and events. Their communities look to them for crucial insight into athletics and sporting events. As a graduate from the sport management program, you will be empowered to be a leader in the realm of athletics.
Sport management is a diverse career field and continues to grow every year. Here are some of the careers you might expect with this degree.
As a student at Cornerstone, you will be involved in an internship or practicum as part of your program. Our Center for Career and Life Calling will connect you with one of our area partners to continue your education in your field.
Forest Hills Central High School
Grand Rapids Football Club
Midwest United Soccer Club
West Michigan Sports Commission
Of sport management graduates from the class of 2019 were employed within six months of graduation.
Student-to-faculty ratio with an average class size of 22.
Of students participate in internship or practicum experiences.
Prepared to Lead With Purpose
A sport management degree from Cornerstone will prepare you to become an outstanding leader. We infuse biblical principles and Christ-like love into everything we do, and we will prepare you to do the same.
Program Features and Learning Outcomes
The sport management program at Cornerstone is designed to inspire your intellect, deepen your character and prepare you to lead in your career with influence and wisdom.
Off-Campus Study Opportunities
As a Cornerstone business student, you will have the opportunity to study abroad in places such as Dubai and the Netherlands. While there, you will learn how to combine your faith with business in the global marketplace.
Master of Business Administration 4+1 Program
Cornerstone sport management majors have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.
Program Learning Outcomes
The sport management program reflects our commitment to developing students’ knowledge, skills and attitudes in five distinct yet interconnected areas.
Demonstrate foundational sport event management, leadership and legal knowledge necessary for success in sport management professions.
Demonstrate knowledge of the various skills, roles and functions of sport managers.
Explain legal concepts, basic risk management issues and governing bodies as they relate to the sport workplace.
Explain concepts of morality and theories of ethics as they apply to sport.
Demonstrate interpretive, interactive and innovative sports and sports event management competencies necessary to enable individuals and organizations to strategically compete in the sports and sports event industry.
Demonstrate proficiency in sport event planning/management.
Apply and evaluate principles of interpersonal communication, mass communications and public relations as they are related to sport organizations.
Apply fundamental marketing concepts to the sport industry and the unique aspects of sport, consumer and sport product markets.
Applied Knowledge and Collaborative Learning
Understand the domestic and international marketplace from internal, external and Christian worldview perspectives, including market roles and realities; legal and regulatory environment; economic theory and forces; financial influences and outcomes; management strategies; price system/consumer behavior; supply/demand; domestic and international regulation/marketplace; management (four functions); marketing in contemporary society; and financial/accounting statements.
Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data); effective business communication methodology (oral, written and other industry-specific); business plan artifacts (financial, etc.); marketing strategy (five Ps); teamwork; leadership; and innovation/entrepreneurship.
Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.
Civic and Global Learning
Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.
Biblical Worldview Integration
Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.
CU is dedicated to continuously improving our academic programs to provide you with the skills to reach your career goals. Signifying this, our bachelor’s and master’s business programs are accredited by the Accreditation Council for Business Schools and Programs.