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B.S. in Sport ManagementTransforming My
Passions Into Purpose

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Sport Management Major or Minor

As a sport management major, you have two passions—athletics and business. When you put them together and integrate your faith, you build a future dedicated to promoting and managing athletic teams and events.

Degree Type

  • Bachelor of Science
  • Minor


  • On Campus
  • Residential


  • Grand Rapids

Be a Tenacious

The sport management program at Cornerstone University will prepare you to be a tenacious leader in athletics. As someone who manages facilities, teams and players, you will be a crucial part of sport business. By cultivating your business strategies and your understanding of sport management, your education will equip you to lead faithfully and fearlessly in this diverse career field.

Our graduates end up at athletic facilities all across the country, managing teams, media relations and events. Their communities look to them for crucial insight into athletics and sporting events. As a graduate from the sport management program, you will be empowered to be a leader in the realm of athletics.


Sport management is a diverse career field and continues to grow every year. Here are some of the careers you might expect with this degree.


  • Coming soon!


As a student at Cornerstone, you will be involved in an internship or practicum as part of your program. Our Center for Career and Life Calling will connect you with one of our area partners to continue your education in your field.


  • Detroit Pistons
  • Forest Hills Central High School
  • Grand Rapids Football Club
  • Midwest United Soccer Club
  • West Michigan Sports Commission


Of sport management graduates from the class of 2019 were employed within six months of graduation.


Student-to-faculty ratio with an average class size of 22.


Of students participate in internship or practicum experiences.

Program Features and
Learning Outcomes

The sport management program at Cornerstone is designed to inspire your intellect, deepen your character and prepare you to lead in your career with influence and wisdom.

Study Abroad Opportunities

As a Cornerstone business student, you will have the opportunity to study abroad in places such as Dubai and the Netherlands. While there, you will learn how to combine your faith with business in the global marketplace.

Program Learning Outcomes

The sport management program reflects our commitment to developing students’ knowledge, skills and attitudes in five distinct yet interconnected areas.

Specialized Knowledge

Demonstrate foundational sport event management, leadership and legal knowledge necessary for success in sport management professions.

  • Demonstrate knowledge of the various skills, roles and functions of sport managers.
  • Explain legal concepts, basic risk management issues and governing bodies as they relate to the sport workplace.
  • Explain concepts of morality and theories of ethics as they apply to sport.

Demonstrate interpretive, interactive and innovative sports and sports event management competencies necessary to enable individuals and organizations to strategically compete in the sports and sports event industry.

  • Demonstrate proficiency in sport event planning/management.
  • Apply and evaluate principles of interpersonal communication, mass communications and public relations as they are related to sport organizations.
  • Apply fundamental marketing concepts to the sport industry and the unique aspects of sport, consumer and sport product markets.

Applied Knowledge and Collaborative Learning

Understand the domestic and international marketplace from internal, external and Christian worldview perspectives, including market roles and realities; legal and regulatory environment; economic theory and forces; financial influences and outcomes; management strategies; price system/consumer behavior; supply/demand; domestic and international regulation/marketplace; management (four functions); marketing in contemporary society; and financial/accounting statements.

Demonstrate ethical leadership and proficiency in analyzing, organizing and executing basic business strategy through interpretive, interactive and innovative marketplace action in response to internal and external environments. This includes knowledge of analytic tools (gather/gain meaning from data); effective business communication methodology (oral, written and other industry-specific); business plan artifacts (financial, etc.); marketing strategy (five Ps); teamwork; leadership; and innovation/entrepreneurship.

Intellectual Skills

Demonstrate your ability to integrate both traditional and non-traditional cognitive skills, including analytical inquiry, information literacy, quantitative fluency and communicative fluency.

Civic and Global Learning

Demonstrate intercultural competence in addressing civic, social, environmental and economic issues.

Biblical Worldview Integration

Articulate a Christ-centered worldview and its personal, professional and communal embodiment through Christian virtues.

Want to Learn More About CU?


CU is dedicated to continuously improving our academic programs to provide you with the skills to reach your career goals. Signifying this, our bachelor’s and master’s business programs are accredited by the Accreditation Council for Business Schools and Programs.

All my business professors have been happy to answer all my questions and have gone above and beyond to get me pointed in the right direction to have a successful career.

Abigail Nachazel (’23)


CU professors are devoted to the success of our students. Select a faculty member to learn more about their campus involvement, research interests and teaching responsibilities.

Related Programs

Our Business Division at Cornerstone has degree paths available for any student with an interest in business. Take a look at some of the other programs we have available.

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