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B.A. in Strategic CommunicationBuild Strategies that Succeed

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Strategic Communication

Every business needs a communication plan to help tell their story. This requires dedicated minds that can develop and implement strategies for reaching new audiences and representing their brand. A degree in strategic communication prepares you to build these strategies by gaining knowledge in marketing, writing for digital media and learning the science of human interaction.

Degree Type

  • Bachelor of Arts

Format

  • On Campus
  • Residential

Location

  • Grand Rapids

Connections that Exceed Expectations

A bachelor’s degree in strategic communication from Cornerstone University will prepare you for multiple career tracks, including social media, corporate communications, public relations, marketing, project management, event planning and more. Strategic communicators are highly sought after in the job market for their ability to create compelling oral and written content in a variety of forms, organizational skills and ability to understand and connect with people.

Our graduates acquire communication-based positions all over the country and across the world. They become content writers, marketing strategists and even professors. Their Cornerstone education equips them with the transferable skills, adaptability and strong Christian foundation necessary to truly influence the world for Christ as they serve as the voices of the organizations they represent.

Through this program, you will develop relational and critical thinking skills to drive you toward your goals. Through hands-on simulations and campaigns in public relations, persuasive communication, social media and speech, you will strengthen core communication skills in interpersonal, intercultural, mediated and group communication.

Careers

Skills in crafting messages, interacting with people, critical thinking and strategic planning are among the most sought after by employers and leaders in sectors that span the organizational landscape. A strategic communication degree from Cornerstone prepares you for a variety of positions within corporate, nonprofit, academic, health care and ministry contexts, to name a few.

Opportunities

  • Social Media Content Creators
  • Social Media Marketers and Managers
  • Public Relations Specialists and Managers
  • Event Planners and Coordinators
  • Marketing Specialists
  • Corporate Communications Directors
  • Human Resources Managers
  • Development and Fundraising Specialists
  • International Affairs Liaisons
  • Public Affairs Specialists

Internships

We have partnered with hundreds of organizations across West Michigan who cultivate and inspire our students to achieve more. Since virtually all organizations are looking for someone to tell their story, our interns work in a wide variety of organizations. These experiences ensure that you will leave Cornerstone with real-world experience that has equipped you for whatever is next.

Opportunities

  • Berkeley Hills Community Church
  • First Companies
  • Urban Family Ministries
  • Hire for Hope LLC
  • Posh Petals
  • Susan G Komen of Michigan
  • Doug and Maria DeVos Foundation
  • Destination Consultants
  • Grand Rapids Sports Hall of Fame
  • Mary Free Bed Rehabilitation Hospital

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As a student in the Communication, Media & Music Division, you will have the opportunity to study communication from a cultural perspective through a two-week study abroad trip in Ireland, London or Jordan.

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Of students are working or enrolled in graduate school.

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Of graduates are genuinely interested in what they are doing.

Program Features

The strategic communication program at Cornerstone is designed to inspire your intellect, deepen your character and prepare you to lead in your career with influence and wisdom.

Off-Campus Study Opportunities

More information coming soon!

Want to Learn More About CU?

The professors in Communication & Media inspire me because they know me by name. I am a valued, loved student in the eyes of the faculty.

Evan DeWard (’22)

Faculty

CU professors are devoted to the success of our students. Select a faculty member to learn more about their campus involvement, research interests and teaching responsibilities.

Related Programs

Strategic communication is a multifaceted program with hundreds of opportunities available. Our students integrate communication with marketing, ministry, nonprofit administration and even psychology. The possibilities are endless.

Admissions Office

Contact

F:
616.222.1418

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

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