Cornerstone is one of America's Best Colleges according to the Wall Street Journal

Academics

Adult female meeting with female student at a table with a laptop and coffee cups

Admissions

De Witt Center for Science and Technology at Cornerstone University

Tuition & Financial Aid

Students giving high fives after Powderpuff football game

Student Experience

Cornerstone is one of America's best online colleges according to Newsweek

Online

Digital marketing student Digital marketing student Digital marketing student

Minor in

Digital Marketing

On-Campus

REQUEST INFORMATION

Loading...

Develop Valued Skills for any Industry with a Digital Marketing Minor

University’s Digital Marketing minor helps you develop practical skills in strategy, research, analytics, and social media so you can contribute confidently in any professional setting. You’ll learn to think creatively, interpret data, and communicate with clarity while exploring how to influence others with integrity — guided by a Christian perspective that shapes your work and Christ-centered influence in a digital world.

For more opportunities to advance your career impact, explore our B.S. in Business Marketing, B.S. in Business Administration, B.S. in Business Management, B.S. in Data Analytics, or B.A. in Communication.

Develop Market-Ready Skills with a Minor in Digital Marketing

Build a strong resume with these highly sought-after core digital marketing skills acquired through Cornerstone’s career-focused curriculum:

Icon: Graph

Interpret Marketing Data – Analyze and visualize information to guide digital strategy and support measurable results.

Apply Core Marketing Principles – Understand consumer behavior, value creation and strategic positioning across industries.

Develop Effective Digital Strategies – Plan and execute online initiatives that integrate content, advertising, email and platform-specific tactics.

Conduct Insightful Marketing Research – Use surveys, interviews, and competitive analysis to generate actionable recommendations.

Create Clear, Impactful Marketing Communications – Craft messaging that supports branding, storytelling, and integrated campaigns across media channels.

Icon: Cross

Christian Worldview & Ethical Decision-Making – Integrate Christ-centered values, integrity, and stewardship into business communications, decision-making, and workplace influence.

Program Courses

Learn the core practices and principles of digital marketing applicable to any major, industry or ministry.

Digital Marketing Minor

BUS-114: Data Analysis and Visualization

Become immersed in foundational data analysis and visualization principles, providing early hands-on experience with Excel and data analytics from the start of their academic journey.

MKT-251: Principles of Marketing

Discover key marketing concepts — product, pricing, distribution and promotion — with a focus on market orientation and the marketing function.

COM-339: Social Media

Examine how information is created and shared across major social media platforms, alongside practical techniques for engagement within a context of key ethical issues in digital communication.

MKT-342: Digital Marketing

Learn digital marketing through ad simulations, analytics and strategy work. Explore web analytics, SEO, SEM, online advertising, and email marketing while examining the digital landscape through a Christian worldview.

MKT-352: Marketing Research

Explore quantitative and qualitative methods to solve marketing problems.

MKT-353: Marketing Communications

Examine integrated advertising and promotional strategies across print, digital and broadcast media. Gain practical experience creating messages, conducting research and pitching ideas with real clients.

View the Academic Catalog

Enhancing Your Career with a Digital Marketing Minor

A Digital Marketing minor prepares you to contribute to organizations that rely on clear communication and data-informed decision-making. Graduates support marketing and communication efforts in business, nonprofit, ministry, and creative environments, bringing practical digital skills and a values-driven approach to online engagement and strategy.

Your Degree Starts Here

Take your next step toward learning at one of the most affordable Christian universities in the nation.

  1. Apply — our application is free.
  2. Set goals — your admissions counselor is here to guide you.
  3. Maximize your credits — you could transfer in up to 75% of your degree credits.
  4. Discover affordability — scholarships and grants are available for qualified students.

Cornerstone University

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

Want To Learn More About CU?

Connect With CU