Leadership matters.

There are a number of positions in the sports business that don’t require sweating. Students will learn that it’s much more about a series of conversations first, and then how it applies to sports, and how it all fits into society.

  • Overview

    • School: Traditional Undergrad Academics
    • Division: Business
    • Degree Type: Bachelor of Science, Minor
    • Format: Residential
    • Location: Grand Rapids
  • Degree Completion

    Download sample degree plans for a major in Sports Management.

    Interesting Classes

    • Sports Marketing and Sales
    • Sport in Society

Major Courses and Catalog

In addition to completion of the university's core curriculum, the Bachelor of Science in Sports Management degree requires the following courses: 

  • ACC-221 Accounting I (3 credit hours)
  • ACC-222 Accounting II (3 credit hours)
  • BUS-211 Business Statistics (3 credit hours)
  • BUS-213 Business Communications (3 credit hours)
  • BUS-361 Business Law (3 credit hours)
  • ECN-231 Macroeconomics (3 credit hours)
  • ECN-232 Microeconomics (3 credit hours)
  • FIN-341 Principles of Finance (3 credit hours)
  • MGT-215 Introduction to Sports Management (3 credit hours)
  • MGT-231 Principles of Management (3 credit hours)
  • MGT-361 Sports Media Relations & Event Management (3 credit hours)
  • MGT-364 Sport in Society (3 credit hours)
  • MGT-380 Internship (3 credit hours)
  • MGT-432 Capstone Seminar: Strategic Management (3 credit hours)
  • MKT-251 Principles of Marketing (3 credit hours)
  • MKT-362 Sports Marketing & Sales (3 credit hours)
  • Choose three electives (9 credit hours)
    • MGT-221 Introduction to Non-Profit Administration
    • MGT-238 Principles of Leadership
    • MGT-330 Human Resource Management for Non-Profits
    • MGT-332 Human Resources Management
    • MGT-336 Project Management
    • MGT-337 Entrepreneurship
    • MKT-350 Marketing Management
    • MKT-353 Marketing Communications
    • MKT-358 Sales Management
    • MKT-452 Marketing Problems/Strategy

For course descriptions and graduation requirements, view the 2016-17 Cornerstone University Undergraduate Academic Catalog.

Download Academic Catalog