Undergraduate

At Cornerstone University, you’ll get the full college experience with a Christ-centered worldview. Learn more about the undergraduate experience below.

Adult

Persevere in what you know you’re capable of. Our programs for adults provide a creative approach to learning anchored in Christ-centered virtues as you follow your unwavering purpose.

Graduate

Go further as an influencer in your work and community. Our graduate programs prepare you to open new doors as you reach your God-given potential.

Grand Rapids
Theological Seminary

At Grand Rapids Theological Seminary, we're dedicated to learning, serving and leading through rigorous scholarship and a humble approach to Scripture.

Create Without Ceasing

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Explore Undergraduate

Business Marketing

At the heart of business marketing is strategy. How does a business create, promote and sell a product that solves a problem for a consumer? Marketing is an active component of every business and is especially vital for entrepreneurs who solve consumer problems with the products they create. Effective marketers in the 21st century need a holistic understanding of how to make that possible and reach audiences and customers around the world.

At Cornerstone University, we take a multifaceted approach to your marketing degree. In addition, you will also build your faith and come to understand the ethics of stewarding your resources as a business marketer. Here, you’ll learn that marketing is more than sales and advertising—it’s a journey that provides people with what they need. You will graduate with a comprehensive understanding of business marketing that will drive your career forward, from understanding the buyer’s journey and marketing research to creating customers who are loyal to your brand.

Degree Type

  • Bachelor of Science
  • Minor

Academic Division

  • Business Division

Format

  • Residential

0

Cornerstone business marketing majors have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.

0%

Of our 2019 business marketing graduates were employed within six months of graduation.

0%

Of students participate in internship or practicum experiences.

Lead With
Integrity and Purpose

As a business marketing major, you will be cultivated by inspiring professors who have experience in marketing. They’ll take your learning outside the classroom and challenge you to apply what you’ve learned to real-world scenarios and internships. You’ll become a resilient contender in your field, whether you are drawn to the creative, the strategic or the analytical aspect of marketing.

As an influencer for Christ in business marketing, you will lead with integrity and purpose no matter where your calling takes you. Equipped with knowledge in project management, brand awareness and content creation, you will graduate prepared to take on the challenges you’ll face in business marketing. By using your God-given skills, you can build and collaborate with teams and thrive together.

Careers

Every business needs good marketers. At Cornerstone, we’re in the business of cultivating tomorrow’s business leaders. Take a look at a few of the opportunities available to our graduates.

Opportunities

  • Marketing manager
  • Social media manager
  • Sales representative
  • Brand or product manager
  • Digital marketing manager
  • Event planner
  • Marketing research analyst

Internships

As a student at Cornerstone University, you’ll be challenged to take on an internship in your field of study as part of your program. Take a look at some of our local business partners who help you gain critical experience.

Opportunities

  • Steelcase
  • Meijer
  • Our Daily Bread Ministries
  • Gordon Food Service

Course List

The business marketing degree at Cornerstone provides an in-depth understanding of how marketing operates in a variety of different contexts, including research, behavior and strategies.

From caring professors to one-on-one advising appointments, we have resources to support you in reaching your goals and being successful in your classes. Select a sample degree plan to see a list of the classes you’ll take as a student with a major in business marketing.

Three-Year Planning Guide (PDF)

Four-Year Planning Guide (PDF)

MKT-251 Principles of Marketing

An introduction to marketing centered on the areas of product, pricing, distribution and promotion with specific application to market orientation and the marketing function.

MKT-350 Marketing Management

A systematic assessment of the roles, responsibilities and tools of the marketing manager and how these are used to develop marketing plans and strategies.

MKT-357 Consumer Behavior

Develops awareness of various aspects of consumer motivation and behavior. Provides understanding of influences of business and environment and how each will affect consumer purchase decisions.

MKT-358 Sales Management

Analyzes development and administration of the sales effort within the marketing organization. Included will be an assessment of the administrative functions required to manage the sales function as well as personal skills needed to function in a sales environment.

MKT-359 International Marketing

A study of global markets within the context of general, regional and country-specific environmental forces, including managerial challenges of implementing international marketing strategies. Emphasis is on environmental analysis, international marketing strategies, and current international marketing issues, including the challenges of standardization, adaptation, marketing laws and ethical considerations and practices.

MKT-353 Marketing Communications

An integrated study of the strategy and methods of advertising campaigns, including print, radio, television, Internet, direct mail, public relations and viral marketing. This course provides “hands-on” practice working with real clients and businesses, emphasizing message elements, primary research, the creative process, copyrighting and pitching ideas in oral presentations.

MKT-452 Marketing Problems/Strategy

An in-depth view of marketing strategies and how they are employed to identify and resolve today’s marketing problems, including ethical considerations. Emphasis is on case analysis, concepts applications based on identifiable controllable and uncontrollable forces, the integration and synergy of marketing programs.

MKT-352 Marketing Research

An analysis of research methodology, including both quantitative and qualitative traditions of inquiry and the skills needed to conduct market research and resolve marketing-related problems. Emphasis will be placed on the mechanics of basic market research.

MKT-362 Sport Marketing and Sales

Marketing mix and its connection to the strategic plan of the organization; identification and critique of the major marketing strategies in sport, preparing local economic analysis necessary to develop a sales program strategy, creating a program of incentives for sales personnel. Practical field experience would be included.

MBA 4+1 Program

Cornerstone business marketing majors also have the opportunity to qualify for advanced standing in our Master of Business Administration (M.B.A.) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.

Off-Campus Study Opportunities

As a Cornerstone business student, you will have the opportunity to study abroad in places such as Dubai and the Netherlands. While there, you will learn how to combine your faith with business in the global marketplace.

Want to Learn More About CU?

Accreditation

CU is dedicated to continuously improving our academic programs to provide you with the skills needed to reach your career goals. Signifying this, our bachelor’s and master’s business programs are accredited by the Accreditation Council for Business Schools and Programs.

Program Learning Outcomes

Program learning outcomes are the foundation of a CU degree. Explore how our business marketing program prepares you with the essential knowledge and 21st-century skills to reach your God-given potential and become a lifelong learner.

At Cornerstone, I feel at home. The quality education and the community life here equip me to be the man that God wants me to be.

Silvio Rodriguez (’21)

Faculty

CU professors are devoted to the success of our students. Select a faculty member to learn more about their campus involvement, research interests and teaching responsibilities.

Related Programs

Our Business Division is home to a vast array of programs. Take a look at some other programs related to business marketing.

Admissions Office

Contact

F:
616.222.1418

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

Want to Learn More About CU?

Connect With CU

Undergraduate

At Cornerstone University, you’ll get the full college experience with a Christ-centered worldview. Learn more about the undergraduate experience below.

Adult

Persevere in what you know you’re capable of. Our programs for adults provide a creative approach to learning anchored in Christ-centered virtues as you follow your unwavering purpose.

Graduate

Go further as an influencer in your work and community. Our graduate programs prepare you to open new doors as you reach your God-given potential.

Seminary

At Grand Rapids Theological Seminary, we’re dedicated to learning, serving and leading through rigorous scholarship and a humble approach to Scripture.