Health + Care

At Cornerstone University, you’ll get the full college experience with a Christ-centered worldview. Learn more about the undergraduate experience below.

Transform + Achieve

Persevere in what you know you’re capable of. Our programs for adults provide a creative approach to learning anchored in Christ-centered virtues as you follow your unwavering purpose.

Transform + Achieve

Go further as an influencer in your work and community. Our graduate programs prepare you to open new doors as you reach your God-given potential.

Grand Rapids
Theological Seminary

At Grand Rapids Theological Seminary, we're dedicated to learning, serving and leading through rigorous scholarship and a humble approach to Scripture.

Create Without Ceasing

UndergraduateDiscerning the
Right Way Forward

Explore Undergraduate

Business Marketing

At the heart of business marketing is strategy. How does a business create, promote and sell a product that solves a problem for a consumer? Marketing is an active component of every business and is especially vital for entrepreneurs who solve consumer problems with the products they create. Effective marketers in the 21st century need a holistic understanding of how to make that possible and reach audiences and customers around the world.

At Cornerstone University, we take a multifaceted approach to your marketing degree. In addition, you will also build your faith and come to understand the ethics of stewarding your resources as a business marketer. Here, you’ll learn that marketing is more than sales and advertising—it’s a journey that provides people with what they need. You will graduate with a comprehensive understanding of business marketing that will drive your career forward, from understanding the buyer’s journey and marketing research to creating customers who are loyal to your brand.

Degree Type

  • Bachelor of Science
  • Minor

Academic Division

  • Business Division

Format

  • Residential

0

Cornerstone business marketing majors have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.

0%

Of our 2019 business marketing graduates were employed within six months of graduation.

0%

Of students participate in internship or practicum experiences.

Lead With
Integrity and Purpose

As a business marketing major, you will be cultivated by inspiring professors who have experience in marketing. They’ll take your learning outside the classroom and challenge you to apply what you’ve learned to real-world scenarios and internships. You’ll become a resilient contender in your field, whether you are drawn to the creative, the strategic or the analytical aspect of marketing.

As an influencer for Christ in business marketing, you will lead with integrity and purpose no matter where your calling takes you. Equipped with knowledge in project management, brand awareness and content creation, you will graduate prepared to take on the challenges you’ll face in business marketing. By using your God-given skills, you can build and collaborate with teams and thrive together.

Careers

Every business needs good marketers. At Cornerstone, we’re in the business of cultivating tomorrow’s business leaders. Take a look at a few of the opportunities available to our graduates.

Opportunities

  • Marketing manager
  • Social media manager
  • Sales representative
  • Brand or product manager
  • Digital marketing manager
  • Event planner
  • Marketing research analyst

Internships

As a student at Cornerstone University, you’ll be challenged to take on an internship in your field of study as part of your program. Take a look at some of our local business partners who help you gain critical experience.

Opportunities

  • Steelcase
  • Meijer
  • Our Daily Bread Ministries
  • Gordon Food Service

Program Features

The business marketing degree at Cornerstone provides an in-depth understanding of how marketing operates in a variety of different contexts, including research, consumer behavior and strategies.

Off-Campus Study Opportunities

As a Cornerstone business student, you will have the opportunity to study abroad in places such as Dubai and the Netherlands. While there, you will learn how to combine your faith with business in the global marketplace.

MBA 4+1 Program

Cornerstone business marketing majors also have the opportunity to qualify for advanced standing in our Master of Business Administration (MBA) program. This gives you the option to earn both bachelor’s and master’s degrees in as few as five years.

Want to Learn More About CU?

Accreditation

CU is dedicated to continuously improving our academic programs to provide you with the skills needed to reach your career goals. Signifying this, our bachelor’s and master’s business programs are accredited by the Accreditation Council for Business Schools and Programs.

Program Learning Outcomes

Program learning outcomes are the foundation of a CU degree. Explore how our business marketing program prepares you with the essential knowledge and 21st century skills to reach your God-given potential and become a lifelong learner.

I chose Cornerstone because the culture surrounding academics and faith really resonated with me. I saw how important community was and how invested everyone was, from students to faculty and staff, and wanted to be a part of it.

James Hanisch (’22)

Faculty

CU professors are devoted to the success of our students. Select a faculty member to learn more about their campus involvement, research interests and teaching responsibilities.

Related Programs

Our Business Division is home to a vast array of programs. Take a look at some other programs related to business marketing.

Admissions Office

Contact

F:
616.222.1418

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

Want to Learn More About CU?

Connect With CU

Undergraduate

At Cornerstone University, you’ll get the full college experience with a Christ-centered worldview. Learn more about the undergraduate experience below or explore campus with a virtual tour.

Adult

Persevere in what you know you’re capable of. Our programs for adults provide a creative approach to learning anchored in Christ-centered virtues as you follow your unwavering purpose.

Graduate

Go further as an influencer in your work and community. Our graduate programs prepare you to open new doors as you reach your God-given potential.

Seminary

At Grand Rapids Theological Seminary, we’re dedicated to learning, serving and leading through rigorous scholarship and a humble approach to Scripture.

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