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Sport Management Hero

Minor in

Sport Management

On-Campus

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Turn Your Passion into a Career with a Sport Management Minor

Sports are a global industry powered by teamwork, strategy and fan engagement. The Sport Management Minor at Cornerstone University equips you with the business and communication skills behind successful teams, events and athletic organizations. You’ll study sport marketing, media relations, operations, and the role of sport in society — preparing you to make a positive impact at every level of competition through a Christian worldview of leadership influence.

For more opportunities to advance your career impact, explore our B.S. in Sport Management, B.S. in Accounting, B.S. in Business Administration, B.S. in Business Management, B.S. in Data Analytics, B.S. in Business Finance or B.S. in Business Marketing.

Develop Market-Ready Skills with a Minor in Sport Management

Build a strong resume with these highly sought-after core sport management skills through Cornerstone’s industry-aligned curriculum:

Sport Marketing & Fan Engagement — Promote teams and events by understanding audience behavior, revenue generation and brand value.

Media Relations & Event Operations — Support communication with fans and press while coordinating sporting events that enhance the overall experience.

Leadership & Team Coordination — Apply management principles to motivate staff, organize operations, and contribute to a healthy team culture.

Business Insight in Sport Organizations — Understand how athletic programs operate through budgeting, facility needs and stakeholder collaboration.

Communication & Relationship Building — Represent organizations professionally through strong presentation skills and positive community connections.

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Christian Worldview in Sport Leadership — Make decisions grounded in biblical wisdom, integrity, and care for others — strengthening both organizational impact and personal character.

Program Courses

Learn the core practices and principles of business management applied to any industry.

Sport Management Minor

MGT-215: Introduction to Sport Management

Explore the diverse sport industry and the skills needed to support teams and organizations, including foundational management principles and professional communication.

MGT-231: Principles of Management

Learn the four key management functions — planning, organizing, leading, and controlling — and explore the integration of faith and business in personal and corporate settings.

MKT-251: Principles of Marketing

Focus on the four Ps — Product, Price, Place, and Promotion — along with understanding customer needs and how goods are exchanged.

MGT-361: Sport Media Relations & Event Mgt

Develop and apply media relations and event management from concept to completion through experiential learning with existing sports partners.

MKT-362: Sport Marketing and Sales

Assess sport marketing strategies and their link to organizational planning. Learn to analyze local markets, design sales programs and incentives, and gain practical field experience.

MGT-364: Sport in Society

Examine the intersection of sports and society and discuss how social challenges from a Christ-centered perspective can shape cultural engagement and personal character.

Students may choose one elective from a variety of industry-relevant topics, including leadership, human resources, marketing and sales, operations, or sport law and facilities, allowing you to shape the minor to your career goals.

View all of the courses for your academic program.

View the Academic Catalog

Enhancing Your Career with a Sport Management Minor

Support sport organizations through roles in marketing, game-day and event operations, athletic communication, ticketing and sales, and community or youth sports programming across collegiate, professional and nonprofit settings.

Your Degree Starts Here

Take your next step toward learning at one of the most affordable Christian universities in the nation.

  1. Apply — our application is free.
  2. Set goals — your admissions counselor is here to guide you.
  3. Maximize your credits — you could transfer in up to 75% of your degree credits.
  4. Discover affordability — scholarships and grants are available for qualified students.

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MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed

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